8 Makeup Brands Owned By Women That Changed the Beauty Industry: Fenty Beauty, Kylie Cosmetics and More

The beauty industry has constantly been evolving, and it has become a multi-million dollar industry in recent times. Let us check out the Makeup Brands Owned By Women, which are one of the top-selling products in the world currently. There has been a recent wave of celebrities investing in their own makeup line, some are massive hits, and some are downright misses. Keeping that in mind, a curated list of the best brands has been created to serve as a guide for you!

Without further ado, let us get right into it.

Makeup Brands Owned By Women

Fenty Beauty

Mega pop star, Rihanna, launched her very own makeup brand back in 2017 when she was only 29 years old. The brand instantly became very popular and sold out within hours. However, its popularity is not just due to the singer’s affiliation with it, but particularly the inclusivity it provided. Its Pro Filt’R foundation included 40 shades upon its launch, which was very rare for a company to play that gamble. However, it has now become one of the highest-selling products and has expanded to 50 shades since.

Check out ‘Fenty Beauty’ products here.

Pat McGrath Labs

One of the most popular and influential make-up artists, Pat McGrath, launched her own beauty line in 2015. The brand became a billion-dollar industry just in a few years and continues to grow ever since. Her beauty products are of the highest quality and are often recommended are fellow makeup artists and online beauty gurus. She is the first makeup artist to be made a Dame Commander of the British Empire.

Check out ‘Pat McGrath Labs’.

Huda Beauty

Huda Kattan started her beauty channel on Youtube in 2010, and shortly after, she began to work on her cosmetic line. She officially launched her beauty line in 2013, and it has since become one of the fastest-growing brands in the world. Recently it became a viral sensation on various social media platforms, praising the top quality of the products.

Check out ‘Huda Beauty’.

Rare Beauty

Founded and owned by singer Selena Gomez, the beauty brand launched in 2020. The brand’s name is inspired by her own studio album, Rare (2020). The main objective behind the company is to promote inclusivity and break down the unrealistic beauty standards set by society. The company also works towards spreading awareness about mental health and body wellness.

Check out ‘Rare Beauty’ products.

Also Read: Loved Watching Sex Life Season 2? Here are 8 Similar Shows for Your Guilty Pleasure

Kylie Cosmetics

Following the viral Kylie Lip Challenge, the celebrity launched her own lipstick line, which became an instant best-seller. Officially launched in 2015, the liquid lipstick kits sold out within minutes, and the brand grew exponentially massive. Currently, not just makeup but the brand also includes its own skincare line.

Check out ‘Kylie Cosmetics’.

R.E.M Beauty

Popstar Ariana Grande also joined in to launch her very own makeup line. The brand’s name was inspired by her song from her 2018 album Sweetener. The brand instantly gained a lot of popularity and soon after became one of the best-selling beauty products. She launched the company in 2021, and it has been growing massively ever since.

Check out ‘R.E.M Beauty’ products.

Haus Labs

Lady Gaga launched her very own brand back in 2022, which focused on vegan and cruelty-free makeup products. The company has seen massive growth since its launch and continues to become more popular ever since.

Check out ‘Haus Labs’ products.

Kay Beauty

Bollywood star Katrina Kaif launched her very own makeup line in 2019. Her main focus was to provide high-quality products at affordable prices. Followed by the launching of lipsticks and lipliners, many new products have been included in the beauty line.

Check out ‘Kay Beauty’ products.

Did you use any of the products listed above? Let us know your thoughts in the comments below!

Also Read: International Women’s Day 2023: 10 Inspiring Feminist Movies to Cherish Like Moana, English Vinglish, and More

Hrishita Das
Hrishita Das
Hrishita Das is an Anthropologist by training, but her true passion lies in delving into the human experience through prose. A cinephile and pop culture enthusiast, she has been a writer for a year.

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