The K-pop sensation IVE is continuing their reign over the music scene with the release of their latest project, the ‘2024 Pepsi Campaign’ for Pepsi x Starship. This year’s campaign track, titled Summer Festa, promises to be a refreshing hit, and the recently released MV teaser has fans buzzing with excitement.
Following their monumental success earlier this year with their second mini-album, IVE SWITCH, which featured the double title tracks “HEYA” and “Accendio,” both of which became instant hits, the group is poised to dominate the summer charts once again. The queens of K-pop are ready to deliver another unforgettable experience with their latest collaboration with Pepsi.
The Summer Festa MV teaser sets the scene on a sun-kissed beach, perfectly capturing the essence of summer fun and relaxation. The teaser showcases the members of IVE cracking open a fresh can of Pepsi, which magically transports them to a vibrant beach setting. The visuals are stunning, with each member looking as beautiful and radiant as ever. The teaser also gives fans a sneak peek at the catchy new line, “You want to drink your heart out,” which is sure to become a summer anthem.
IVE’s collaboration with Pepsi is not new. Their 2023 Pepsi Campaign track I WANT was a massive hit, and this year’s “Summer Festa” is expected to follow suit. The anticipation surrounding this release is palpable, as fans eagerly await the full track and music video.
The ‘Pepsi x Starship’ collaboration has been a successful partnership, combining the global appeal of Pepsi with the immense popularity of Starship Entertainment’s artists. IVE, being one of the standout acts under Starship, has consistently delivered high-energy performances and chart-topping hits, solidifying their place in the K-pop industry.
Watch the IVE SUMMER FESTA MV Teaser
IVE Summer Festa is set to drop on June 28 KST, and the excitement is building across social media platforms. Fans are already expressing their enthusiasm for the track and the music video, which promises to be a visual and auditory treat. The teaser has done its job in heightening expectations, leaving fans counting down the days until the full release.
Will Summer Festa be the soundtrack of your summer? Let us know your thoughts in the comments below.
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