HBO, as a mark of goodwill, will be making a lot of its content available to non-subscribers for free due to the quarantine imposed as a result of the coronavirus pandemic. This content includes a number of its original series as well as popular movies like The Wire, Detective Pikachu and The Sopranos.
WarnerMedia aims to bring entertainment to people who are stuck at home and have little else to do due to the coronavirus. As a result, more than 500 hours of content will be made available to people with many of HBO’s top series making the list. This includes Succession, Veep, True Detective and Six Feet Under in addition to the shows mentioned previously. Apart from these, movies such as Sucker Punch and Happy Feet 2 will also be available to streamers. However, one big name which is absent from this list is Game of Thrones, which is still only available to HBO customers.
WarnerMedia is one of the many companies who are making their programmes available for free to non-subscribers. Moreover, the move comes at a time when WarnerMedia and almost all streaming services are experiencing massive surge in streaming engagement. The TV industry saw a 20% increase in usage compared to the previous month while HBO Now saw the highest usage on its platform since summer. Additionally, there has been a 65% increase in people binge-watching series and a 70% increase of movie-watching on HBO Now. People are watching everything they can get their hands on – movies, series, documentaries, new shows, old shows and everything else.
This surge is not limited to HBO, however. Netflix has also seen a massive growth in streams. There have also been huge surges in usage and subscription signups for platforms like Disney+. On the other hand, Amazon’s streaming platform Twitch has seen a 31% growth in viewership while YouTube Gaming saw a 15% growth in viewership during the self-isolation period.
Even though it may seem like giving out media to stream for free is a noble thing to do, the move can provide services additional paying subscribers in the long run. WarnerMedia and AT&T are on the cusp of launching HBO Max, one of the company’s most ambitious streaming initiatives to date. Offering free services, thus, is a great way to show potential subscribers what the platform has to offer, should they choose to join the team. HBO Max is planning to run for $14.99 a month and offering a tease of what one can expect is a very smart business move.
And even if it does not translate to more subscriptions for HBO Max, HBO Now or HBO, atleast some series and movie will be available for people during the quarantine to stream for the first time or re-watch.
The new programmes will be available to stream from Friday for a limited time, although WarnerMedia has not specified when that will end.
|Ballers||Arthur and Arthur 2: On the Rocks||The Apollo|
|Barry||Blinded By the Light||The Case Against Adnan Syed|
|Silicon Valley||The Bridges of Madison County||Elvis Presley: The Searcher|
|Six Feet Under||Crazy, Stupid, Love||I Love You, Now Die: The Commonwealth v. Michelle Carter|
|The Sopranos||Empire of the Sun||The Inventor: Out for Blood in Silicon Valley|
|Succession||Forget Paris||Jane Fonda in Five Acts|
|Veep||Happy Feet Two||McMillion$|
|The Wire||Isn’t It Romantic?||True Justice: Bryan Stevenson’s Fight for Equality|
|True Blood||The Lego Movie 2: The Second Part||United Skates|
|Midnight Special||We Are the Dream: The Kids of the MLK Oakland Oratorical Fest|
|My Dog Skip|
|Nancy Drew And The Hidden Staircase|
|Pokémon Detective Pikachu|
|Red Riding Hood|