Paramount Animation and Nickelodeon Animation on Monday announced about The Smurfs getting multiple feature films as well as another season of the original television series being put into development. The Smurfs Musical is the result of a new creative partnership with LAFIG Belgium and IMPS, the company that owns the Smurfs brand, as reported by Variety.
The first project under the alliance will be an animated musical film called The Smurfs Musical Movie, which will be starting production this year and set to release in theatres on December 20, 2024. The ‘South Park’ alum Pam Brady has been roped in for writing the upcoming movie. The Smurfs, created by the Belgian comics artist known as Peyo, has been part of numerous feature films over the years including Sony’s 2011 movie ‘The Smurfs’. Despite all the negative reviews, the Neil Patrick Harris-led film became a commercial smash and spawned a 2013 sequel.
On the television side, ‘The Smurfs’ show has been picked up for a second season, which will consist of 26 episodes. The series launched in September 2021 in the US and later debuted on Nickelodeon channels internationally. “Nickelodeon is the home to some of the world’s most popular family franchises, and we’re honoured to add ‘The Smurfs’ to that roster,” said Ramsey Naito, President of Animation for Paramount Animation and Nickelodeon Animation. “We’re excited to tell a story that stays true to its origins, but with a Smurf-tastic musical twist that excites new audiences and builds on the Smurfs franchise and universe of wonderful characters and stories.”
Veronique Culliford, founder and president of LAFIG and IMPS, adds, “It is with great joy and pride that I welcome this new ‘The Smurfs Musical’ film! I am truly excited with this wonderful partnership with the talented, creative and dynamic teams at Paramount Pictures, Nickelodeon Animation, and IMPS. I am convinced that this great collaboration will allow families around the world to immerse themselves in this unique universe of humour and extraordinary adventures.” “I have no doubt that my father, creator of these marvellous world-famous characters, would also be delighted with this continuation of his work. I look so forward to seeing audiences gather together in the near future to enjoy this new adventure of our beloved Smurfs!”
Check Out This Still From The Smurfs Trailer Before The Smurfs Musical Comes Out!
Latifa Ouaou, executive VP of movies and global franchises, at Paramount Animation and Nickelodeon Animation, will manage the LAFIG Belgium and IMPS partnership on behalf of the studio. She is currently in the process of hiring key creative leads, including a director, for The Smurfs Musical. “The Smurfs is an iconic and beloved franchise, and we can’t wait to introduce it to a whole new generation of fans by bringing a fresh cinematic perspective to the Smurfs franchise with this all-new story on the big screen,” Ouaou said.
‘The Smurfs Musical’ film marks another step in Paramount Animation and Nickelodeon Animationa’s push to enter the theatrical space. A new animated ‘Teenage Mutant Ninja Turtles’, from Seth Rogen and Evan Goldberg, is slated for August of 2023, while ‘PAW Patrol: The Mighty Movie’, a sequel to the studio’s 2021 surprise box office hit, is set for October of 2023.
Check Out The Trailer Of Smurfs: The Lost Village:
In addition to the content partnership on big and small screens, the new allegiance will wring the brand for consumer product riches. ViacomCBS, the parent company of Paramount and Nickelodeon, has become the consumer products licensing agent for The Smurfs Musical property across the US, Canada, Mexico, the United Kingdom, Singapore, Malaysia and certain South American territories.
ViacomCBS‘s consumer products team will seek new merchandising and promotional partners in specific categories and territories for the Smurfs classic brand, in addition to a new product line for the new animated series ‘The Smurfs’, spanning a variety of categories, launching at retail in 2022.Instagram & Facebook to keep yourself updated with the latest news and reviews.