Ahead of Ranveer Singh’s Jayeshbhai Jordaar Trailer Launch, Anushka Sharma Shares Excitement

Jayeshbhai Jordaar trailer launch seems to have something special right in its pockets. Starring superstar Ranveer Singh in the main role, this big-screen Hindi entertainer will present a new brand of hero and heroism that is rare in Indian cinema. In fact, it has been widely said that this film is one of the freshest films to be made by the Hindi film industry. To top up that claim, Yash Raj Films surprised entertainment journalists across India by sending them a trailer launch invite in the form of ‘a scentless soap to convey the fragrance of the film!’

Bollywood superstar Anushka Sharma too received this unscented soap with a personalised letter from Jayeshbhai and she was ‘curious to know what will unfold tomorrow!’, at the trailer launch! Never before has a gimmick like this been activated to market a film worldwide and the reason for the same will be revealed when the trailer drops tomorrow morning at 11 am!

Check out Anushka Sharma’s Post on Jayeshbhai Jordaar Trailer Launch!

Also Read: Brahmāstra: Ranbir Kapoor-Alia Bhatt are in Love in Kesariya Song Teaser

Producer Maneesh Sharma elaborates on this clutter-breaking high-concept marketing gimmick. He says, “Jayeshbhai Jordaar is a film with its own unique cinematic fragrance. It attempts to break societal barriers and prejudices in the most unlikely way. So, when we were brainstorming on the promotional aspect, our challenge was how do we convey the ethos, the cinematic fragrance of our film. Finally, we decided to do what our hero Jayesh-bhai would have done!”

Maneesh adds, “Throughout the film he is trying to bring about a constructive change through strangely disruptive choices. So, we simply followed his footsteps (a scentless soap to convey the fragrance of our film): the scentless soap symbolizes what Jayeshbhai, both the person and the film, are trying to say and do. Our society has constructs which are stale and scentless – hence the scentless soap. Jayeshbhai intends to break and re-mould those constructs.”

Maneesh further adds, “Jayeshbhai does the most unheroic things yet turns out to be the hero of our film. The soap might be scentless but the trailer will surely leave a scent of its own. It is the scent of Jayeshbhai. It is the scent of a polite anarchist.”

The much-awaited Yash Raj Films’ Jayeshbhai Jordaar, also starring Arjun Reddy fame Shalini Pandey, who debuts on Bollywood’s big screen opposite Ranveer, has been directed by debutant Divyang Thakkar and is produced by Maneesh Sharma. The film is releasing on May 13, 2022 worldwide.

Also Read: The Flight Attendant Season 2: All You Need to Know About HBO Max’s Latest Comedy-Thriller

Follow us on Instagram & Facebook to keep yourself updated with the latest news and reviews.

Leave a Reply

Popular

My Liberation Notes Episode 13 Recap: Gu Lives A Busy Life In Seoul But Longs For Mi-jeong

In My Liberation Notes Episode 13, the Yeom siblings take a step towards a different life.

Wrong Side of the Tracks Review: Teen Angst, Drugs And Avenge

Wrong Side of the Tracks (Entrevías) is a Spanish crime drama series on Netflix. It follows the story of Tirso Abantos, who falls into a conflict with the local drug mafia while trying to protect his granddaughter.

Tomorrow Episode 16 Recap: Wait, What Happened to the #Joongryeon Endgame?

Tomorrow episode 16 has quite a few funny and heartwarming moments, but seems to have ended on a rather confusing note!

Love Death and Robots Season 3 Reactions: Netizens Are Dazzled by the Latest Season!

Check out what Twitter has to say about Love Death and Robots Season 3!

Spy x Family Episode 7 Review: Problem Child

Spy x Family Episode 7 was a great episode that featured all of our characters getting some time to shine. The future doesn't look too exciting because it was mostly a nothing episode, but it was fun nonetheless.

Next Story