INOX Partners With Dolby to Bring New Dolby Multichannel Amplifiers to Indian Multiplexes

Theater multiplex chain INOX Leisure Ltd. has partnered with Dolby Laboratories to bring their latest Multi-channel amplifier to India. Mr. Alok Tandon, CEO of INOX Leisure Ltd. had the following to say about the partnership:

“Technology is the cornerstone of our business strategy, and cinema sound plays an extremely critical part in the overall cinema viewing experience. I am delighted to share that we are further strengthening our association with Dolby with the acquisition of Dolby’s multi-channel amplifier. As we become the first cinema chain in the country to use these versatile amplifiers, we are all set to be more energy efficient, cost efficient and space efficient. We are proud to pioneer one more technology intervention into the country with this deployment.”

Alok Tandon, CEO INOX Leisure Ltd.

The new Dolby Multichannel Amplifier (DMA) is a D-Class digital amplifier that has a smaller footprint. It can save a lot of rack space and hence real estate, air conditioning, and power consumption. Using DMAs in the audio chains escalates audio reproduction without distortion making the experience better than best. 

The event was conducted at the INOX Megaplex in Mumbai, which is one of the most unique multiplexes around the world. The recently launched multiplex has over 11 screens, covering every large film distribution format from IMAX to Onyx, with the recent addition of ScreenX. With the latest addition of the Dolby Multichannel Amplifier, INOX is pioneering cinema technologies throughout the country.

Dolby Multichannel Amplifier (DMA) to be Used at INOX Megaplex
Dolby Multichannel Amplifier (DMA) to be Used at INOX Megaplex

I sat down with Mr. Tandon and Friedrich  Deininger from Dolby Labs to ask how INOX Leisure Ltd. will use the DMA across the various theaters situated in the Megaplex.

Q. One of the most unique things about this megaplex is that you have every format available. So is the DMA going to work in tandem with all of those formats? Or is it going to be proprietary?

Friedrich Deininger – No, the DMA isn’t proprietary to any format. It’s like..I was mentioning Atmos earlier. Instead of having like 32 or whatever no. of amplifiers there are, you need generally 2 amplifiers. If you take a 7.1 (format) theater, one DMA is enough for all speakers.

INOX Megaplex at Inorbit Mall, Malad Mumbai
INOX Megaplex at Inorbit Mall, Malad Mumbai

With the acquisition of the Dolby Multichannel Amplifier, viewers will be treated to a significant jump in sound quality and maintenance. The new amplifier will allow theater management to keep a check on each speaker more easily. Another interesting thing to note is that the DMA will be able to keep any malfunctioning speaker in working condition so viewers aren’t disturbed. This coupled with the already excellent Dolby Atmos-certified theaters will make for an even more immersive cinema-going experience.

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