Encanto’s We Don’t Talk About Bruno Song Creates a Landmark Record on Billboard Charts

The 2021 animated film ‘Encanto’ by Jared Bush and Byron Howard continues to set a record in the music industry. Previously, we have seen the soundtrack from the movie top the Billboard 200 charts twice! And, now as it enters the Billboard Hot 100, it might just have set a historic record in the industry.

‘We Don’t Talk About Bruno’, the surprise hit off the ‘Encanto’ soundtrack, has become the first song from a Disney movie to reach No. 1 on the Billboard Hot 100 chart since ‘A Whole New World’ from ‘Aladdin’ did it in 1993. It joins the ‘Encanto’ album itself as a chart-topper, as the animated film’s soundtrack remains atop the Billboard 200 chart for the third time in the last four weeks, reports variety.com.

Some other stats Billboard pointed out: ‘Bruno’, solely penned by Lin-Manuel Miranda, becomes the first Hot 100 chart-topper to have been written by a solo writer in more than four years, Ed Sheeran’s ‘Perfect’ has been the last. It’s the first time a Miranda tune has topped the chart. And it’s only the second time a Disney song has reached the top, since ‘A Whole New World’ was the only one to ever do it previously. And it did this with close to no radio play, which is highly unusual for a chart in which spins play a considerable factor.

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Listen to Encanto’s We Don’t Talk About Bruno:

The ascent of ‘Bruno’ made things hard on Adele’s ‘Easy on Me’, which was finally forced to relinquish the No. 1 spot on the Hot 100 after a 10-week run at the top. ‘Easy on Me’ slipped to No. 2. ‘Bruno’, meanwhile, drew 34.9 million US streams which is more than twice as many as Adele’s long-running hit, but a paltry 1.5 million radio airplay audience impressions about 1/62nd the number of Adele’s radio power. Still, with a radio increase of 239 per cent for the week, it’s clear that at least a few more stations are starting to try ‘Bruno’ out for a spot in their playlists.

The Nos. 3-8 songs from last week remain frozen in place, led by Glass Animals’ ‘Heat Waves’ at No. 3. Gayle’s song ‘abcdefu’ is at No. 8 on the Hot 100, just like last week, but it’s No. 1 for the fourth week on two key international Billboard charts, the Global 200 and the Global Excl. US chart. On the Billboard 200 album chart, ‘Encanto’ stayed on top with 115,000 album-equivalent units. That’s up 11 per cent from the previous week, and its best weekly total to date as the album continues to see an increase in percentage week after week.

Two albums debuted in the top 10: Youngboy Never Broke Again’s ‘Colors’, at No. 2, and country star Walker Hayes’s ‘Country Stuff: The Album’ at No. 9. The former’s album bowed with 79,000 album-equivalent units and the latter’s first full-length album since breaking out with ‘Fancy Like’ entered with 33,000. For Hayes, it’s the time in the top 10 on the album chart. In their third weeks out, the new albums by Gunna and the Weeknd fell one spot each, to Nos. 3-4, respectively. Meat Loaf’s ‘Bat Out of Hell’ was considered a possibility for returning to the top 10 in the wake of his death, but didn’t quite make the cut.

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