Deepika Padukone Talks About Launching Global Lifestyle Brand Rooted in India

Global Indian icon Deepika Padukone announced today that she has founded and is set to launch a lifestyle brand that is rooted in India but will have indispensable global reach and appeal; much like her own professional and personal journey. 

The first category of launch will focus on beauty and skincare. This category specifically, while rooted in India, will be backed by science. Padukone is one of the most admired and acclaimed actors in the world and her achievements have made her one of the most influential voices amongst global audiences and consumers in recent times.

Time Magazine named her one of the 100 Most Influential People in the World in 2018. A year later, she received the prestigious World Economic Forum Crystal Award for her leadership in raising mental health awareness. In 2018 and 2021, she featured in VARIETY’S ‘International Women’s Impact Report’ which celebrates the achievements of women in entertainment around the world.

Actor Deepika Padukone
Deepika Padukone Talks About Launching Global Lifestyle Brand Rooted in India 2

Also Read: Zendaya Reveals Why She Refused First On-Screen Kiss On Shake It Up

One of the biggest brands on social media, Deepika Padukone enjoys an enormous digital footprint of more than 100 million users.

“India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal” said Deepika Padukone.

The brand is expected to roll out in 2022.

Also Read: Who’s In Kota Factory Season 2? Everything About The Cast and Plot

Follow us on Instagram & Facebook to keep yourself updated with the latest news and reviews.

Leave a Reply

Popular

Netflix’s Hometown Cha Cha Cha Episode 16 Recap: Finale

Hometown Cha Cha Cha episode 16 is as happy as it is emotional and makes for a difficult goodbye!

Demon Slayer Mugen Train Anime Episode 2 Review: Deep Sleep

If you have already seen the movie, you will not miss anything if you skip Demon Slayer Mugen Train Anime Episode 2. The episode included virtually no new material and didn't offer anything of value as an add-on to the show.

Netflix’s Hometown Cha Cha Cha Episode 15 Recap: Closure

Hometown Cha Cha Cha episode 15 is a cathartic experience and pushes our protagonists closer towards each other.

Meeting Point (2021) Review: Does Not Meet Expectations

Meeting Point tries to draw our attention to loneliness and solitude but does a very half-hearted job at it.

Netflix’s Oats Studios Review: Uncomfortable Halloween Treat

Oats Studios Review: Neill Blomkamp's short films of post-apocalyptic era are disturbing yet intriguing.

Next Story