In Kpop, where talent meets charisma and entertainment knows no bounds, the journey of a star extends far beyond the stage. As the industry continues to evolve, artists are seizing the reins of their destiny by venturing into entrepreneurship, carving out paths beyond the spotlight.
As BLACKPINK members opted not to renew their solo contracts with YG Entertainment, they are now venturing into their own ventures. Following Jennie’s announcement of her independent company, ODD ATELIER, and Lisa’s revelation of her own company LLOUD, on February 21, BLACKPINK’s Jisoo unveiled her personal label, BLISSOO, with the launch of its website.
According to the website, BLISSOO is described as a place that cherishes the captivating artist Jisoo, likened to a gift box overflowing with her absolute happiness. Jisoo aims to share happiness and joy with her fans through a myriad of expressions and boundless charm.
After concluding his contract with SM Entertainment, Baekhyun has embarked on a new venture by establishing his own company, INB100. Notably, he has enlisted the collaboration of fellow EXO members Chen and Xiumin.
Lay, a member of EXO took a significant step in 2014 by founding his personal studio in China, named Zhang Yixing Studio, as well as his own entertainment company, Chromosome Entertainment Group.
In 2019, Kang Daniel took a significant step by founding his independent agency, KONNECT Entertainment. Prior to this, he had navigated a legal conflict with his former label. Following a six-month hiatus, he opted to forge his path with a solo agency.
P NATION stands as a shining testament to the entrepreneurial spirit of PSY, emerging as a powerhouse label in the K-pop realm following his departure from YG Entertainment. With a star-studded roster that includes the likes of Jessi, HyunA, DAWN (formerly E’Dawn), Crush, Heize, and Penomeco, the imprint quickly became synonymous with success and innovation in the industry.
Embracing her entrepreneurial spirit, 2NE1's former member embarked on a new venture in 2020 with the launch of her own agency, Very Cherry. This innovative endeavour aims to assemble a select group of industry professionals handpicked by CL herself, with the sole purpose of supporting her artistic vision and endeavours.